Partners & Official Suppliers

We are proud to work with a wide range of partners. They’ve helped us become a well-known and popular music and entertainment venue in Belgium.

P12 works with partners to develop bespoke packages that are tailor made for each company, helping to achieve your unique objectives whether they are for hospitality and events, raising your brand profile or for behind the scenes VIP access to amazing shows.

Getting exposure at the venue or associating your brand, product, or service with P12 is acquiring the certainty of effective exposure and a multitude of potential contacts.

P12 is a venue of choice that is capable of further expanding the prestige of its customers.



ING Belgium SA/NV is a full subsidiary of ING Group N.V. through ING Bank N.V. (

ING is a global financial institution of Dutch origin. The ING Group headquarters are situated in Amsterdam, the Netherlands.

ING Group supplies products and services in the areas of banking, investment, life insurance and retirement services to 47 million customers in over 40 countries in Europe, North and Latin America, Asia and Australia.

A well thought-out sponsorship policy

ING pursues a well thought-out sponsorship policy, both nationally and internationally, for its traditional sponsorship activities as well as its corporate social responsibility practices.

Traditional sponsorship

ING Belgium's sponsorship policy is based on four strategic pillars:

  • Sport: mostly football
  • Music: mostly festivals for the wider public
  • Culture: mostly art (visual arts)
  • Business: projects related to the financial services industry

ING Belgium has partnerships with major players in all four of these sectors. These partnerships provide valuable interactions which allow us to strengthen our image and – literally – bring us closer to our customers. At the same time, our partners receive financial and material support to further develop their projects.

Corporate Social Responsibility (CSR)

The fifth strategic pillar of our sponsorship policy is sustainable business practice. ING supports social projects that provide an answer to social problems. Here, too, we cooperate closely with our partners on the basis of integrity.


Lotto Logo.png

Lotto: It’s possible!

A selfie with your favourite stars… or almost.

Have you bought your ticket to go see a concert at Palais 12 in Brussels and are already dreaming about it at night? It’s sure to be an unforgettable moment, made all the more so if you receive a great souvenir to share lavishly!

How about a selfie in front of a wall with a personal effigy of your favourite artist? Try out Lotto PopSelfie, a fun app to take a picture of yourself or with your friends or family in the entrance hall of Palais 12 and get a bit closer to your favourite stars….

It’s free and available all year long, so don’t hesitate and drop by to visit us ;-)



It is from a wide range of drinks and food products that we find the famous Pepsi brand in the brand portfolio of PepsiCo.

In 1964, Pepsi Cola introduced the first light cola on the market.

Pepsi Max is the star of Pepsi with a 'Maximum Taste No Sugar' and was introduced on the Belgian market in 1995.

The brand "Pepsi Max" is synonymous of fun and refreshment! Its mission is very clear: to provide maximum fun to its consumers in making they live a unique experience. Pepsi Max uses the music as an integral part!

Through its many partnerships with festival and other event music related, Pepsi Max puts all its know-how to the benefit of the Palais12’s spectators with a mission to make their evenings rich in emotions and twists!

For Pepsi Max, it is the definition to be an official partner of the Palace 12!




Maes. Make more out of life.

Maes Pils is thé partner in crime for all the great and memorable moments in Palais12.

Maes is a beer with character. A beer with a great name and reputation. A beer that has won a Golden award at the European beer star awards. And a beer with passion for music. With its refined bitterness and full taste, Maes is the perfect drink before, during and after all the concerts in Palais 12. Have you been dancing and singing too much? Maes is waiting for you at the bar. Cheers!





Spa is proud to be a Palais 12 partner. With the variety of activities and shows organised at Palais 12, Spa is in its element! Spa is a belgian brand first and foremost - a quality brand from home. 
Water is the fuel of life. This is why Spa does its utmost to keep our mineral water pure. The natural purity of Spa mineral water is a result of centuries of careful and strict conservation. 

Feeling hot? Drink spa, refreshment guaranteed and celebrate life. Spa. To life!


Champagne Taittinger


When Taittinger meets the “Palais 12”

Here you are, the world famous Champagne Taittinger. It houses its undisputed reputation since 1734 while showcasing its grand heritage, French "savoir-faire" and relentless quest for excellence by great people who are driven by boundless passion at what they do.

The beating heart and conductor of this great Champagne is Pierre-Emmanuel Taittinger. He is assisted by Clovis and his daughter Vitalie, who is now the official face of this prestigious brand. Without any doubt, the Taittinger saga is a true family story, in which all members fell in love with the seducing melody of exceptional bubbles.

Taittinger is present in well over 142 countries and accompanies the finest and most festive moments anyone could ever experience. These 'Taittinger' moments are forever treasured and remembered as exceptional events in one's life.

One cannot resist to give in to all the fine things Taittinger has to offer. The link between Palais 12 and Taittinger unfolds itself.

Posters with a reputation beyond imagination and a sound and light technology that brings the audience into a fascinating and magical world. Modernity is not an antonym of tradition, on the contrary. It is continuity that allows one to excel over and over again.

Come closer and listen to the stars, have a taste. Join us to discover this abundant feeling of sparkling happiness, that is our joint proposal: VA.S.CO meets Palais 12.

VA.S.CO, founded in 2007, has always aimed to bring together people displaying an extraordinary wine world track record. Its mere objective is to show to the world people and products that do not leave one indifferent.

The world is full of little gems bursting of international stature and deserve to get known. This is where VA.S.CO comes in: offering a large selection of wines and spirits to surprise and satisfy the most discerning palate.

So where does this all lead to? A melting pot of culture, gastronomy and flavours of the world that will take you to unexpected and special places like it were the garden of Eden.

This also applies to the artists, who do not hesitate to come and perform in one of the most beautiful halls of Europe that attract a fine audience with shows beyond all expectations!

In collaboration with Palais 12, we give you the opportunity to experience a very special musical event, full of passion, discovery and enjoyment.

Satisfy your curiosity and join us for what is, by all means, a great show.

Red Bull


Red Bull Energy Drink is a functional beverage providing wings whenever you need them.

Red Bull is a self-evident guest at every party, club session, festival and concert. Like many DJ’s, B-boys and other artists, you as well can benefit from Red Bull to ensure you get the most out of your days and nights.

That’s why Red Bull is a proud partner of P12, making sure you can enjoy every second of your favorite concert - giving you wings to enjoy your time at P12 to the fullest.








Ben & Jerry's


In 1978 2 best friends Ben Cohen &  Jerry Greenfield, started a great adventure. After a long list of failed jobs and with a shared passion for good food, they opened their  first Scoopshop in an old gas station in Vermont. Deliciious tasting Ice cream, with big ‘chunks’, nuts, chocolate, cookies & fruit made with the best milk from family farms. It didn’t last long until people were queuing to get this delicious treat


Over 30 years later Ben & Jerry’s is known all over the world for its unique tasteful flavor combinations, the best natural ingredients which are all Fairtrade or sustainably sourced, but always presented in a FUN way. But at least as important is the social mission of Ben & jerry’s with great attention for our en environment and the community we live in

Therefore it is Ben & Jerry’s mission to :   Making the best possible ice cream in the n’icest possible way!

Doesn’t that sound like you need to try our delicious Ice cream? Please take your spoon and ‘dig in’ our tasteful flavours